HFCS – has the worm turned?
Finding reports that demand for high-fructose corn syrup is declining precipitously around the world. Just one look at this Forbes article (Sourced from Associated Press) and they appear to be doomed, I tell you, doomed!
While I’m all for less consumption of corn syrup in all its form (high-fructose or otherwise), I wonder if we’re just going back to the good ol’ ‘natural’ sugar. That the fructose/glucose mix of sugars (whether cane or beet) is virtually equivalent to corn syrup is still lost on most people. The encouraging sign is the whole Sweet Surprise campaign (can’t bring myself to link to it … do a search if you want to find it) might possibly wind up backfiring on the whole lot of sweeteners given that the one accurate claim of the campaign – that corn syrup is not that different from sugar – is one that is likely to stick.
If you’re interested in an eye-opening look at the whole corn shtick, check out the movie King Corn. Two college buddies from the east coast find out sets of their respective grandparents came from the same little town in Iowa and they set out to discover their roots and learn all you never wanted to know about the brave new agribusiness world of corn production. You’ll be interested (but, perhaps, not surprised) to find that corn functions more like a raw material used in the production of other things that it functions like a ‘food.’ Available on demand at Amazon, Netflix and other places, I’m sure. Perhaps even at your local library?