HFCS – has the worm turned?

June 2, 2010

See "King Corn" - Movie Finding reports that demand for high-fructose corn syrup is declining precipitously around the world. Just one look at this Forbes article (Sourced from Associated Press) and they appear to be doomed, I tell you, doomed!

While I’m all for less consumption of corn  syrup in all its form (high-fructose or otherwise), I wonder if we’re just going back to the good ol’ ‘natural’ sugar. That the fructose/glucose mix of sugars (whether cane or beet) is virtually equivalent to corn syrup is still lost on most people. The encouraging sign is the whole Sweet Surprise campaign (can’t bring myself to link to it … do a search if you want to find it) might possibly wind up backfiring on the whole lot of sweeteners given that the one accurate claim of the campaign – that corn syrup is not that different from sugar – is one that is likely to stick.

If you’re interested in an eye-opening look at the whole corn shtick, check out the movie King Corn. Two college buddies from the east coast find out sets of their respective grandparents came from the same little town in Iowa and they set out to discover their roots and learn all you never wanted to know about the brave new agribusiness world of corn production. You’ll be interested (but, perhaps, not surprised) to find that corn functions more like a raw material used in the production of other things that it functions like a ‘food.’ Available on demand at Amazon, Netflix and other places, I’m sure. Perhaps even at your local library?

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2 Responses to “HFCS – has the worm turned?”

  1. GHarkness Says:

    OK, so I am officially an idiot. It never occurred to me to look at my local library. Thank you – I should be getting an email from them soon letting me know my copy is ready!

    Like

    • KMT Says:

      Think of it as ‘the new thing you learned today’ instead 🙂

      Libraries are an underappreciated resources in the days of instant electronic communication. I’m fortunate to live in a place where we’ve kept the investment up and, for me, it is much appreciated.

      You should get a lot out of the movie. Probably a good idea to see if your library has “Food, Inc.” and “The Future of Food” (both also on DVD).

      Like


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